The Leaf Label approached us to realise an idea they'd had for the new Melt Yourself Down promo video.
They gave us a wide open brief – War VS Youth Culture.
With a limited budget we decided to create a film entirely from archive material. Sourcing suitable / legitimate footage led us right into the darkest recesses of the internet and beyond.
Trying to give the film a global feel was a challenge – most archive footage we came across seemed to view the world through western eyes. An interesting side note :)
Once we had collected a huge amount of archive we locked ourselves in a very intense edit and this is the result. Upsetting viewing at times but a great track and a great job to work on.
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Client: Leaf Label / Melt Yourself Down
Direction, Edit: Process
Tagged with: direction,edit
STILLS
