Transport for London - Promo film

We were approached by ITN to provide design work / direction for an event launch by Transport for London.

Initial creative talks had been based around the airbrushed textures and colours of early 20th Century travel posters. Spotting a chance to push this aesthetic into a new place, we developed and delivered ITN Productions a 3D animation that surpassed initial expectations. We submitted a short test (which the client loved) and then we had the green light to continue the work in this manner.

As well as the animation we provided a large body of flat design assets that have gone on to form the visual identity for the campaign - in use by various communications agencies in development of websites / print collateral etc.

Client: Transport for London
Agency: ITN Productions
Art Director: Marc Ortmans
Producer: Emma Stainton (ITN)
3D, Design, Animation: Process

Tagged with: 3D,animation,design