Halfords - Ring Xenon 130

A collaboration with agency Front ideas to launch Ring Automotive's new Xenon 130 headlamp.

Working under creative direction from Front Ideas, we created a promotional film using CGI, VFX and stock footage. The film was given a heavy treatment in alignment with the brands identity.

The product was later licensed by Halfords in the UK and we were asked to regrade the film in line with the Halfords brand for use in store.

Client: Halfords / RING
Agency: http://www.frontideas.com/ Front Ideas
Director: Process
Art Direction, Design: Front Ideas
Post Production: Process

Tagged with: 3D,animation,compositing,edit,retouching