Melt Yourself Down - The God Of You

The Leaf Label approached us to realise an idea they'd had for the new Melt Yourself Down promo video.

They gave us a wide open brief – War VS Youth Culture.

With a limited budget we decided to create a film entirely from archive material. Sourcing suitable / legitimate footage led us right into the darkest recesses of the internet and beyond.

Trying to give the film a global feel was a challenge – most archive footage we came across seemed to view the world through western eyes. An interesting side note :)

Once we had collected a huge amount of archive we locked ourselves in a very intense edit and this is the result. Upsetting viewing at times but a great track and a great job to work on.

Client: Leaf Label / Melt Yourself Down
Direction, Edit: Process

Tagged with: direction,edit