Salford - Soul Not For Sale

A 90 second teaser film showcasing potential development opportunities in the Salford Crescent area.

The brief was to create an emotionally engaging piece for MIPIM 2018 that invites potential investors to learn more about the location, whilst also making them aware of Salford's rich history and identity.

After a successful pitch we began working on an emotive script alongside a strong visual aesthetic which we had started to develop at pitch stage.

Working closely with the team at Salford Council we first outlined the required key messaging and objectives. Once this was clear we began to craft narrative and pace.

The overall identity of the film was brave with bright colours, fast edits and bold compositions. We used a great slow building electronic track by Rival Consoles to add drama and solidity to the piece.

The film was initially showcased at MIPIM 2018 along with the rest of the Salford Masterplan.

It can all be seen here:

Client: Salford Council
Agency: Process
Art direction: Process
Script development: Peter Thornton
Direction, Design, 3D, Modelling, Animation, Edit, VFX, Grade: Process
Music: Rival Consoles

Tagged with: direction,edit,3d,animation